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| Jim Reed has over 35 years of experience in advertising. For seventeen
of those years, Jim was Vice-President and Creative Director with one
of the Southeast's largest agencies. In prior years, he had been the Creative
Director for a design studio and worked as an Account Executive with another
Knoxville agency.
In 1985, Jim decided to open his own agency, Reed Advertising. Working with Suburban Manufacturing and Robertshaw Controls, Jim was instrumental in creating new identities for their national advertising, literature and signage. He was responsible for writing marketing and advertising plans, and supervising the creative, media placement and production for both companies. Jim has created national advertising campaigns for numerous consumer products, such as, radio and television programs for Philco; national newspaper and direct mail campaigns for Sea Ray Boats; and a national television campaign for Hardwick Microwave Ovens. A graduate of Harris Advertising Art School, Jim combines creative knowledge with a solid business and marketing background. Jim manages client work from conception through final production, ensuring it gets done as quickly and cost-efficiently as possible. Jim was the founder and first president of the Knoxville Art Directors Club, and served on its board for many years. He is also past president of the North Knoxville Optimist Club, and has served on the Board of Directors of Big Brother, Big Sisters, and the Consumer Credit Counseling Service. He has won numerous advertising awards, including "Best of Show" in both Knoxville and Chattanooga. Having worked as a design instructor, art director and creative director, Jim has been asked to judge advertising shows throughout the Southeast. Over the years, as the President of Reed Advertising, Jim has been able to satisfy the needs of many clients through problem-solving creative and personal service. |
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Education Sanders Consulting Second Wind Agency Management Seminar Harris School of Advertising, Nashville, TN
Work Experience Reed Advertising, Knoxville, TN Owner and CEO; head of agency account service team; marketing and advertising director DNP Advertising, Knoxville, TN Stockholder; Vice-President; account supervisor CTA Advertising, Knoxville, TN Account executive; art and production supervisor Thomas & Higdon Printing, Knoxville, TN Art director; plant and sales manager Plasti-Line Sign Company, Knoxville, TN Sign designer and illustrator US Air Force, Germany Photographer; designer; illustrator.
Special Awards National AD-Q High Advertising Readership Award Addys Best of Show Award (four times) CHAD Best of Show Award Seventh District Addys Award National Drummer Award for Sales Literature National Drummer Award for Merchandising National Drummer Award for Magazine Advertising National POPI Point of Purchase Award
Activities Strategic Planning Committee - Wallace Memorial Baptist Church Instructor of art & design Jurist for Southeast Advertising Shows Former President, Knoxville's Art Directors Club President, Optimist Club Board of Directors Consumer Credit Counseling Board of Directors Big Brothers/Big Sisters
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