Reed Advertising Services

Creative & Production Services:

Advertising:
• Strategy development to marketing and budget requirements
• Media research and buying
• Business-to-business ads
• Consumer (or Retail) ads
• Classified display ads
• Direct mail flyers, sales letters, videos
• Radio commercials
• TV commercials
• Outdoor boards

Special event promotions:
• Show booth design, handling construction, shipping, maintenance and storage
• P.O.P. displays and signs
• Incentive promotions for salesmen, reps or dealers
• Market promotions

Internal/external communications
• Public relations program strategy
• Publicity, from single releases to press packets
• Newsletters, external and internal (both advertorial and informational types)
• Multi-media or single-media presentations to management or employees
• Research
• Logo and forms design
• Graphic usage materials
• Employee benefits manuals

Collateral Materials
• Catalogs
• Spec sheets
• Documentary videos
• Tutorial (how-to) manuals and folder

Production Services:

Print
• Develop concepts for ads, direct mail, catalogs, flyers, etc.
• Write copy and do page layout
• Bid and select photographer or illustrator
• Do print production art
• Proofread
• Bid printing and select printer
• Supervise printing
• Arrange for delivery or mailing

Radio
• Write scripts
• Search and select audio talent
• Direct production

TV or Video
• Write scripts and storyboard
• Search and select audio talent
• Bid and select production
• Direct production on site or in studio
• Provide duplicates

Display
• Design to integrate with show objectives
• Bid and select constructor
• Direct construction
• Arrange shipping, set-up, take-down and storage

Publicity
• Develop strategy
• Interview
• Write releases
• Plan and arrange special events
• Get articles to appropriate media and arrange placement